What's interesting about her is that she's got interchangeable heads! So if you like your dolls blonde or red-headed, you can cover up her brunette locks. Putting a new head on a paper doll always has seemed sort of counter to the point of having the doll to begin with (it being the stationary base on which to hang other things), but in this case I think it's kind of funny.
Sadly there's no artist identified on this piece, but at least the dolls have names: Sally, Meg, and Nell. I came across this in my random wanderings on eBay. I don't have many magazine dolls in my collection and am always finding interesting ones when I have time to browse. Don't know if there was originally a second page to this (as most magazine dolls are double-spreads). The other page may have had more information about the work. As always, click on the image to see a slightly larger version that will show some the details.